Our Story

Bona Fide Pomade Australia & New ZealandIn 2012, Luis, Owner and Founder of Bona Fide Pomade, based out of Santa Ana, California, USA, developed and released the first Bona Fide product, the Superior Hold. 

The goal was simple: To create a hair product that worked under a brand name that would dictate every aspect of how he would run his business, Bona Fide.

Through and through, Bona Fide is transparent, honest, and everything we do is in “good faith” which is what the latin phrase bona fide means. Luis takes this approach very seriously.  You will never see outlandish claims like “Our pomades are the best in the world” or “We're revolutionizing the hair industry” because what works best for some might not for others. That is the Bona Fide Standard. From Bona Fide, you can expect American Made hair products of the highest quality and consistency along with customer service that strives to demonstrate to you how much we appreciate your business and support!

 We see our products as tools for creative expression.  We want people to experiment with their hair, and to achieve whatever look and style they desire.  We want them to take on the day knowing their hair is on point because they used Bona Fide.  Nothing beats that little boost of confidence you get when someone compliments your hair and for me that’s what it’s all about! 

With this in mind, we're bringing Bona Fide Pomade to Australia and New Zealand.